Privacy policy

Last updated: 12 November 2026

This Privacy Policy describes how your personal data is collected, used and shared when you visit www.tilly-wear.com (the "Site") or make a purchase from us.

PERSONAL DATA WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We call this automatically collected information "Device Information".

We collect Device Information using the following technologies:

COOKIES

Below is a list of the strictly necessary cookies we use. Analytics and advertising cookies are only set if you accept them in our cookie banner, and you can change your choice at any time.

_session_id – unique session token that allows Shopify to store information about your session (referrer, landing page, etc.).

_shopify_visit – no data held; persists for 30 minutes from the last visit. Used by our website provider's internal statistics tracker to record the number of visits.

_shopify_uniq – no data held; expires at midnight (relative to the visitor's location) the next day. Counts the number of visits to the shop by a single customer.

cart – unique token; persists for 2 weeks. Stores information about the contents of your bag.

_secure_session_id – unique session token.

storefront_digest – unique token; indefinite if the shop has a password. Used to determine whether the current visitor has access.

"Log files" track activity on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.

"Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the Site. We use the Meta (Facebook/Instagram) Pixel and Microsoft Clarity.

In addition, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, delivery address, payment information, email address and phone number. Card details are processed securely by our payment providers; we never see or store your full card number. We call this information "Order Information".

When we refer to "Personal Data" in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL DATA?

We use the Order Information we collect to fulfil any orders placed through the Site (including processing your payment, arranging delivery and providing you with invoices and/or order confirmations) – legal basis: performance of a contract. We also use this Order Information to:

- Communicate with you – performance of a contract and legitimate interests;
- Screen our orders for potential risk or fraud – legitimate interests;
- Keep records required by tax and accounting law – legal obligation; and
- Where you have given your consent, send you information or adverts relating to our products.

We use the Device Information we collect (in particular your IP address) to help us screen for potential risk and fraud – legitimate interests – and, with your consent, to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site) and to assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL DATA

We share your Personal Data with third parties who help us use it as described above:

- Shopify, which hosts our online shop and processes payments: https://www.shopify.com/legal/privacy
- Our fulfilment partner and delivery carriers, to pack and deliver your order (name, delivery address, phone number).
- Meta Platforms, for advertising and audience measurement: https://www.facebook.com/privacy/policy
- Microsoft Clarity, to understand how visitors use the Site: https://privacy.microsoft.com/privacystatement
- Google Analytics, to help us understand how our customers use the Site: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a court order or other lawful request for information we receive, or to otherwise protect our rights. We never sell your Personal Data.

INTERNATIONAL TRANSFERS

We are based in France, and some of our service providers are located outside the UK and the European Economic Area, including in Canada, the United States and China (for order fulfilment). Where your data is transferred outside the UK, we rely on adequacy regulations or appropriate safeguards, such as the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.

PERSONALISED ADVERTISING

With your consent, we use your Personal Data to show you targeted adverts or marketing communications we think may interest you. You can opt out of personalised advertising here:

FACEBOOK / INSTAGRAM – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://adssettings.google.com
YOUR ONLINE CHOICES (UK) – https://www.youronlinechoices.com/uk/

YOUR RIGHTS

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to its use, to receive it in a portable format, and to withdraw your consent at any time. To exercise any of these rights, please email us at hello@tilly-wear.com. We will reply within one month.

If you're unhappy with how we've handled your data, please contact us first so we can put things right. You also have the right to complain to the UK Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/ – tel. 0303 123 1113.

DATA RETENTION

When you place an order through the Site, we keep your Order Information for as long as needed to fulfil your order and handle any return or guarantee claim, and afterwards for as long as tax and accounting law requires (up to 10 years). Marketing data is kept until you unsubscribe. Analytics data is kept for no longer than 14 months.

CHANGES

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date at the top shows when it was last updated.

CONTACT US

For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please email us at hello@tilly-wear.com